With Google’s AI Overviews reaching 1.5 billion users and reducing organic CTR by up to 34.5%, Scale by SEO is helping businesses adapt. The agency offers full-site audits, restructured content strategies, and brand-focused SEO plans to counter AI-driven traffic loss. As AI reshapes search, Scale by SEO equips clients with tools to stay competitive, emphasizing branded queries, user intent alignment, and technical optimization. Learn more at scalebyseo.com.

Google’s AI Overviews now reach 1.5 billion users monthly, reshaping how users interact with search results and impacting click-through rates (CTR) for traditional organic links. Scale by SEO, a digital marketing agency specializing in search engine optimization and content strategy, is supporting businesses in adapting to this changing environment, focusing on sustainable growth and strong online presence.

Recent studies from Ahrefs and Amsive show Google’s AI Overviews are reducing clicks to high-ranking informational pages. Ahrefs reported a 34.5% CTR decline for position-one results when AI Overviews appeared, analyzing 300,000 keywords. Amsive’s research across 700,000 keywords found an average CTR drop of 15.49%, with non-branded informational queries experiencing the steepest declines.

Meanwhile, Alphabet’s Q1 2025 earnings highlight the lasting integration of AI into Google’s ecosystem. The company reported $90.2 billion in quarterly revenue, up 12% year-over-year, with $50.7 billion coming from search alone. Capital expenditures rose 43% to $17.2 billion, driven largely by AI infrastructure investment, including the rollout of its Gemini 2.5 model.

“With the rise of AI Overviews, businesses must rethink their SEO strategies,” said Wayne Lowry, CEO of Scale by SEO. “Our mission is to ensure clients remain visible and competitive in this new search era.”

Scale by SEO’s Response to AI Overviews

Scale by SEO is expanding its services to counter the impact of AI Overviews. The agency now offers full-site audits that diagnose pages vulnerable to AI-driven traffic loss and identifies opportunities to strengthen visibility.

Content strategies are being recalibrated to prioritize branded, transactional, and mid-funnel queries, which are showing greater resilience. The agency is also analyzing when featured snippets are helpful versus harmful to traffic, adjusting campaigns accordingly. Research shows branded queries can see an 18.68% CTR increase when AI Overviews are present, emphasizing the growing importance of brand authority.

“Many businesses are surprised to learn that focusing on brand visibility can actually improve their engagement rates, even in an AI-influenced search environment,” Lowry added.

Steps Businesses Should Take Now

In light of Alphabet’s strong financial performance and commitment to AI, Scale by SEO emphasizes the need for proactive adaptation. Key recommendations for businesses include:

• Strengthen branded search presence: Branded queries are less impacted by AI Overviews and can benefit from improved engagement.

   

• Align content to user intent: Content must be structured not only to answer questions but also to improve the chance of being cited by AI-generated summaries.

   

• Diversify keyword strategies: Focusing on transactional and decision-stage queries can help offset losses from informational keyword traffic.

   

• Evolve SEO metrics: Traditional rank tracking is insufficient. Businesses must measure above-the-fold presence, AI Overview influence, and effective CTR.

   

• Focus on technical excellence: Structured data, schema markup, authoritative content, and strong internal linking are more crucial than ever for AI discoverability.

   

Future-Proofing SEO in an AI-Driven World

Since its founding, Scale by SEO has focused on building adaptable SEO strategies resilient to algorithm changes. The agency’s service plans—including detailed site audits, AI-optimized content, backlink building, and Google Business Profile optimization—are designed to help clients maintain visibility despite rapid shifts in search technology.

Clients across sectors are already seeing results from recalibrated strategies that reinforce brand authority, diversify content approaches, and redefine success metrics.

To learn more or schedule a complimentary site audit, visit www.scalebyseo.com.

Media Contact

Organization: Scale by SEO

Contact Person: Wayne Lowry

Website: https://scalebyseo.com/

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Contact Number: +19563007644

Address:221 E Van Buren Ave

City: Harlingen

State: TX

Country:United States

Release id:27200

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Scale by SEO Protects Business Visibility as AI Overviews Reshape Search

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