Michigan, US, 28th October 2025, ZEX PR WIRE, Marketing strategist Tamar Toledano believes that in the precision-driven era, many brands are losing out on genuine human connection. As companies rely more on algorithms, audience segmentation, and detailed analytics, Tamar Toledano warns that the industry is starting to treat people as data points instead of individuals.

“Technology gives us incredible tools to reach the right person at the right time,” Toledano says. “But when we forget the human story behind the numbers, precision turns into isolation. We end up speaking to profiles instead of people.”

With more than ten years of experience helping brands communicate with clarity, Toledano has witnessed marketing shift from broad storytelling to targeted messaging. She recognizes the benefits of data-driven strategies, such as efficiency and relevance, but believes the balance has been lost. The result, she says, is fragmented communication and a weak emotional connection.

“I often see campaigns that look perfect on paper but feel lifeless,” she explains. “They meet every data requirement, yet they fail to move people. Marketing that does not move people will never move markets.”

Toledano traces this trend to the obsession with personalization. The goal is to create meaningful experiences, but many brands have taken it too far. Customers are shown only what algorithms predict they want, leaving no space for curiosity or discovery. Over time, this approach limits how people experience a brand and how a brand understands its audience.

“When we focus too narrowly, we shrink the conversation,” Toledano notes. “Great brands invite people into a story that feels bigger than themselves. Data can help guide that story, but it should never control it.”

Her view reflects a concern shared by many thoughtful marketers. Campaigns built for particular audience groups can leave others feeling excluded. Instead of creating community, brands build barriers. Tamar Toledano encourages a return to meaningful connection. The goal, she says, is to understand people deeply enough to speak to them with relevance but not so narrowly that the message loses its broader appeal.

“The best marketing finds the balance between intimacy and inclusion,” she says. “You want people to feel recognized, not categorized.”

Toledano also questions how success is measured. She believes the industry has placed too much importance on numbers such as click-through rates and conversions. These figures show what happened but not why. “Real success comes from loyalty and trust,” she explains. “Those are built on emotion, not precision.”

In her consultancy, Tamar Toledano helps clients rethink how they use data. She encourages them to see analytics as the beginning of understanding, not the end. Her process combines research with honest conversations. Interviews, observations, and feedback help uncover not just what customers do but how they feel.

“Data should support empathy,” she says. “When numbers and emotion work together, marketing becomes both effective and meaningful.”

Toledano also raises ethical questions about how data is collected and used. As companies gather more personal information, she believes they must act with care. “Just because you can target does not mean you should,” she says. “Respect is the new currency in marketing. Once trust is broken, no amount of data can repair it.”

Her advice to marketing leaders is clear. Step back from dashboards and look at the bigger picture. Ask whether every level of segmentation adds real value or only adds noise. Review brand messages to ensure they still sound authentic and relatable. Allow room for surprise and spontaneity.

“The most powerful connections often happen where data cannot reach,” Toledano concludes. “When a message touches the heart, it lasts. That memory becomes the real connection, and no algorithm can measure it.”

For Tamar Toledano, the future of marketing depends on empathy and understanding. Precision matters, but perspective matters more. Because at the end of every campaign, the audience is not a statistic. It is a person.

To learn more visit: https://tamartoledanosf.com/