Owned by JBROS & COMPANY, Korea’s patented ANIMO Magnesium Spray is set to redefine the global beauty formula.

Seoul, Korea South, 27th Jun 2025 – JBROS & COMPANY, the company behind the popular K-Cosmetics brand ANIMO, has launched a magnesium-based body spray that not only hydrates and firms the skin but also helps reduce swelling and supports physical recovery. The product introduces a new category of skincare that blends cosmetic benefits with wellness functionality. Backed by patents and clinical trials, it has quickly gained momentum among consumers in Korea and abroad.

Talking to the media Samuel Lim from JBROS & COMPANY said, “From the heart of K-culture, Seoul is witnessing a new evolution in K-beauty. Moving beyond aesthetics, the market is now turning its focus toward hybrid cosmetics that combine beauty with recovery, and at the forefront is Korean brand ANIMO.”

The idea of “body recovery as a beauty routine” is more than just a trend—it’s rooted in the cultural DNA of Korean beauty. In Korea, self-care is a way of life. Skincare and body maintenance are deeply ingrained in daily routines, creating a consumer base that is highly sensitive to product efficacy and extremely loyal to proven solutions.

Adding to this is Korea’s age-old “Pumasi” culture—a tradition of communal sharing and helping—which naturally fuels word-of-mouth-driven product growth. It’s this socially shared approach that makes Korea a favored test market for global brands seeking to validate innovation before international rollout.

Thanks to these unique traits, many global companies choose Korea as their launchpad for new products. Korean consumer reactions often serve as a leading indicator of global market acceptance.

Taking about the product, Dr. Julia West, a board-certified dermatologist in Australia, said “This goes beyond basic hydration—users can genuinely feel the difference in skin recovery. The texture is unlike anything we’ve seen in traditional skincare.”

Today, K-beauty is entering a new chapter—not just about popularity, but performance and recovery.

The success of ANIMO reflects a broader movement: a Korean beauty industry that is no longer just following global trends but actively shaping the future of functional skincare.

Learn more and get started. visit: https://bathanimo.com/

Media Contact

Organization: JBROS & COMPANY

Contact Person: Samuel Lim

Website: https://bathanimo.com/

Email: Send Email

City: Seoul

Country:Korea South

Release id:29905

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