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Curb and American Express Expand Partnership This Holiday Season to Celebrate Drivers in Additional Markets

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Curb, the leading taxi solutions provider and ride-hailing app for licensed taxi and for-hire rides in North America, today announced its 2023 holiday rewards program for drivers, in partnership with American Express.

As a driver-first organization, Curb recognizes the integral role drivers play in propelling urban mobility forward and is continually identifying new ways to offer greater support and benefits. Aligned with these initiatives, Curb will manage and distribute American Express gift cards provided by American Express to honor drivers for all their hard work in providing dependable transportation this holiday season and beyond. Curb will distribute the gift cards to a select number of outstanding drivers that use the Curb e-hail platform in New York City, Philadelphia, Washington DC, and Chicago once per month from the end of November to coincide with Small Business Saturday, through the end of April.

Given that drivers represent small business owners themselves, Curb will once again be joining American Express Small Business Saturday Corporate Supporter Program to raise additional awareness for supporting small businesses.

We are so proud of this programs success last year in New York and, together with American Express, are excited to expand into other cities and honor the hard-working drivers who support our busy lives every day, said Amos Tamam, CEO of Curb. With this time of the year being one of the most intense for our drivers, we truly appreciate their dedication to excellent service and to going above and beyond for customers.

Launched last year in New York City, the program proved to be highly successful, inspiring drivers to maintain their enduring enthusiasm, which was reflected in continued, strong performance across the Curb platform.

In line with American Express continued efforts to support small businesses, partnering with Curb enables us to recognize taxi drivers who provide essential transportation services, said Tatia Adams Fox, Vice-President and General Manager in the National Client Group at American Express. We are thrilled to run this program again at a larger scale, reinforcing our commitment to supporting local economies across these vibrant cities.

To learn more about Curb, please visit

About Curb

Curb is reimagining urban mobility with a driver-first approach to ride-hailing. Bringing upfront pricing to the largest nationwide network of taxis and licensed for-hire vehicles, Curb provides unparalleled transparency to riders and drivers alike. Curb is connected to over 100,000 drivers in dozens of cities across the US and UK, powering millions of taxi rides worldwide and facilitating billions of dollars in payment transactions annually through its open mobility platform.

Curb has built an innovative suite of products that provide a unified supply of taxis and licensed for-hire vehicles – the first of its kind to bring solutions for passengers, drivers, and fleet management. Their B2B services power millions of rides for transit agencies, healthcare providers, and businesses while also providing effortless payments and advertising that reaches captive audiences of millions on Taxi TV.

About American Express

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on,,,, and

Key links to products, services and corporate responsibility information: personal cards, business cards, travel services, gift cards, prepaid cards, merchant services, Accertify, Kabbage, Resy, corporate card, business travel, diversity and inclusion, corporate responsibility and Environmental, Social, and Governance reports.

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Zak Hawke

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